It was in 1935 that she produced the series of portraits of society ladies in classical costumes, now universally known as 'The Goddesses', which was to establish her, once and for all, as a creative artist of the first order. The initial inspiration for these images came from a society charity ball with an Olympian theme, which guests attended in a bewildering array of costumes as gods and goddesses, nymphs, fauns and other figures from classical mythology. Though Madame Yevonde did not attend herself, she would clearly have heard all about it from clients who were there, and others who visited her studio for a sitting in their extravagant costumes. This gave Madame Yevonde the idea of creating an entire series of images of Goddesses and other mythological figures, each one of them embodying a specific attribute to which she felt the women of her day could relate. Having first selected the attributes she wished to personify, she then set about choosing the society ladies she thought best qualified to portray them. Once the 'cast' was finalised, she proceeded to organise the costumes, making selective use of costumes worn to the ball, suitably modified without fear or favour in the interests of the characterisation. Poses were discussed and rehearsed, backgrounds designed, and suitable props located, and bought or hired. The whole project was carried off with the utmost panache and the resulting exhibition, held at her Berkeley Square studio in July, 1935 was an instant success with both the sitters and the visitors who flocked to the studio to see it. As a vehicle for conveying the expressive power of the new medium, it was quite unparalleled, and it has undoubtedly secured the artist's place in the history of fine art photography for all time.